By Joe Burke

Review the Sunday paper classifieds. Check. Send out some résumés. Check. Post your résumé on Monster. Check. Call that buddy who works in HR. Check. The winter is coming to an end, the days are getting longer, and you’re kick-starting that job search that seems to always find itself on the backburner. The motivation tends to waiver as your attempts garner little more than a few postcards wishing you well in your ‘career endeavors.’ Why? Why did those two perfect jobs not recognize you as the perfect candidate? The truth is that you need to make a real commitment to locking down that next job. How many times have you heard the phrase, “finding a job is a job in itself?” What a ridiculous cliché, I know. But the truth is… it's the truth. If you half-effort a job search, you will likely find yourself in a half-effort job, or in the same job that you started with. So get your effort in gear. Here are a few tips:

Have a clear objective Think hard about what you are trying to accomplish. You may be a jack-of-all-trades, but unless you’re applying for a job as an apartment super, that is probably not what the employer is looking for. Focus on the job that you want, and emphasize your interest and applicable skills. You need to develop a clear goal, and action plan.

Get connected Tap into your existing network. Friends, former co-workers, distant family members, your barber… it doesn’t matter. Referrals are lower-risk hires for employers, so take advantage of anyone who is willing to help you. And, always remember anyone who devotes time and energy to your cause. Networking is a two-way street. Broaden your network. There is an association for almost every field of work. Use the internet, the yellow pages, or the library to find them, then attend a meeting or contact them to learn more. Contact service organizations that may be vendors or suppliers of the company that you’re interested in. They may be able to provide you with valuable information or contacts. Finally, get exposure. Circulate your résumé, and post it where employers can find you. Be strategic, but complete

Be prepared The more you know about the company that you want to work for, the better you can tailor your résumé, cover letter, and interview preparation. ALWAYS tailor your approach to that specific company and job. Also, keep on top of current events. News related to the company or industry that you are interested may be valuable to your search, and during an interview. Be prepared for ‘casual conversation.’ In addition to assessing your qualifications, employers are also evaluating fit, so relax and be personable.

Be confident, persistent, and patient No matter what happens… be confident. This might be the most important advice of all. Don’t get discouraged by rejection letters, the time that passes, or a bad interview. Learn from everything, and move on. If you don’t believe that you are a great candidate, no one else will.

Joe Burke The Columbus JobLink http://www.columbusjoblink.com

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