Copyright 2005 Richard Meredith
1. Use a hand written letter on your ad copy instead of text.
Write the ad on a piece of paper, scan it and publish the ad on your
web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought
from you on your a copy.
People will think that if these people bought from you, they should
also trust your business and purchase your products. Make sure to get their
permission first.
3. Show before and after photos for your products on your web page copy.
Show the problem picture and then beside it, show the picture of the
resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your
business with your ad copy.
This will show people that your business is respected and will increase
your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar
value beside each bonus.
People will feel they're getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or service.
Make sure the person is well known to your target audience. Include
their picture and statements on your ad copy.
7. Include your own picture on your ad copy.
This will show people that you're not hiding behind your ad copy and
will increase their trust. Also, include your contact information below
the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate
a percentage of their purchase price to specific charity.
This will show them you really care about the people. They may just
buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your
ad copy.
The questions should remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if
they find the five words in your ad copy that are misspelled or spelled
backwards.
The longer you can keep someone reading your copy the greater chance
of them purchasing.
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Richard Meredith is the author of the critically acclaimed ebook "The
BLACK BOOK of Online Business"- the must-have source book for anyone doing
business online... or even THINKING about it! http://www.straight-talkmarketing.com
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