By Liz Mckay

I received an email from an acquaintance this last week. They wanted me to check out a particular company to see if it was a scam or not. So I clicked on over and saw the site, looked at their ad. It looked to me like it was a legitimate opportunity. You didn't have to pay anything to start the business you didn't have to buy anything to get started either. Basically anyone starting the business would just need to put in some work to make money at this business.

We've been reading these crazy work-at-home scams for years now, and I'm afraid we are starting to believe them. It’s been said, that if you read or hear something enough, you start to think it's the truth, and this could very well be the case. All these scams tout the fact that a home business is EASY, the products simply sell themselves. I don't ever remember any product just walking up to me, all by itself, and saying, "Hey Liz, buy me, I'm irresistible." Course, I'm not dead yet, but I just don't see it happening.

Any business or venture you start is going to take some work, maybe even a little sweat on your part. It doesn't matter if you're selling a product or your service; you are going to have to sell. Don't think a business is a scam if you don't sell things overnight. Every business no matter how wonderful it is takes time to grow.

You talk to any full-time salesperson and they are going to tell you this, "You've got to keep at it, hearing a no can't slow your pace.” They say (whoever they is) that you might need to contact 10 or more people before you get that one magical YES. This past week I was reading a book called, "The Sales Bible," By Jeffrey Gitomer. He gave an example of how to deal with all those no’s. He says, “If you hear a no, thank the person and ask them if they know anyone else who might want to say no, because that means you are just that much closer to getting a yes.”

I also think that as a woman we are at a disadvantage. I might ruffle some feathers here, but I work with a LOT of women and I work with men. When women hear a no, they take it VERY personally. Remember it's the product they are saying no to, not you. For some reason men don't seem to take it so close to heart. However, women are much prettier then men so I think everything equals out in the end.

When you're selling your product or service, keep a positive attitude. This is where really believing in what you are selling comes in handy. If you're just selling a product because you think you are going to make a ton of money, then you aren't going to last very long in that business. But, if you are in a business because it's your passion, and you would basically do the business for free because you love it so much, then you're much more apt to trudge ahead and work even harder on making your business a success even when the money isn't rolling in.

I read a great quote the other day by Ray Kroc and I'd like to share it with you as I wrap this up. It said, "Luck is a dividend of sweat. The more you sweat, the luckier you get." When you're on your path to finding that perfect part or full time home business, first look at what you already enjoy doing. Sometimes we don't even think about starting a business using our talents, interest and hobbies. You already "work" at these interests, so why not get paid for it? The less your business feels like work, the more work you're going to put into it, and the luckier you'll be in your home business endeavors.

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