by © John Colanzi

One of the secrets to making money with network marketing programs, or two tier affiliate programs, is
to build wide fast.

Before I tell you how I do it, I want to tell you why.  "How" is the mechanical, but "why" is the reason.

"Why" is your motivating factor. It's what causes you to take action.

So why is building wide fast so important?

1. It keeps you motivated.

No matter how excited you may be at starting a new program, it doesn't take long for the excitement to
wear off and the doubts to creep in.

This is especially important on the Internet. Online marketers have come to expect results overnight.

Many have developed shorter attention spans. If you doubt that, look at how quickly visitors leave a slow
loading web page.

That's also the reason for so many impulse buying decisions. Once we get used to the Internet, we want
everything yesterday.

2. People go where people go.

That's true online or off. Once a place gets known for heavy traffic, the traffic gets even heavier.

Word spreads fast about a heavy traffic site. Some visitors will want to see what's so good that others
are flocking to get there.

Others will want to see how it's being done. They want to find out how they can duplicate it.

3. You can expand faster.

Your war chest will grow faster, which means you can roll out your marketing campaign at an accelerated rate.

Your program begins feeding its own growth. If you take 50% of your profits and put it back into
promoting your program, it can't help but double.

Imagine that every time you launch a campaign your program doubled.

The more you make, the faster you'll grow.

4. You'll dig out your diamonds faster.

No matter what program you're promoting, only a handful of your affiliates or downline members will be active marketers.

The more members you recruit, the odds increase that you'll dig out a few diamonds. Once you've grabbed a
few of those, there is no telling how fast you can grow.

5. Geometric Growth will kick in.

This is especially true in network marketing. The key to building a large downline and making real money is
the power of geometric progression.

Instead of growing one member at a time your growth is geometric.

2 x 2 = 4
4 x 4 = 16
16 x 16 =256

If you don't think it can happen like that, think again.

How do you think those network marketers that say they've built a downline of thousands did it?

Do you think they recruited everyone themselves?

Think again.

They jump started their downline by going wide fast, but once they hit a certain level, geometric
progression kicked in.

Geometic progression plus the help of the diamonds they recruited built their downline.

Now you know why to build wide fast. In part two we'll talk about how to build wide fast.

About the Author:
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Copyright (c) John Colanzi
John Colanzi has been writing for the Internet for over 5 years.
He has taught hundreds of webmasters his step - by - step formula for building an online empire without
spending one cent in advertising. Grab a copy of "Confessions Of An Ezine Writer" and put
your business on the fast track.  Visit: Confessions Of An Ezine Writer

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