Article marketing in the fast paced rhythm of a high tech virtual reality reopens an archaic debate about the power of the written word.  The art of marketing through articles is as old as poetry itself and can trace its history as far back as some 720 years before Christ, with the oldest written works known to human kind.  The Iliad and the Odyssey were finally put into written form with the intention of disseminating a way of thinking, a voice if you will as would any article today.  As the ancient Athenians knew, and the Roman senate later discovered, the art of rhetoric is not of a promotional nature, but of an empathic nature, thriving off the passions of both voice and ear.  Publishing an article is to give voice to that which the rhetorician has determined as essential to ones discourse, by choosing wisely the time and place of announcement.

The art of disseminating ones discourse in and of itself is as old as the first Aedos.  Bards and Poets from ancient Greece had no one plot of land to bequeath national pride, but rather smaller city nation states, as we do today amongst the private corporations throughout the electronic sea of virtual islands that float in an ocean of navigating information.  What was it then to be Greek?  It was in their stories, in their music and in their poetry.  Three things made a person Greek.  To be Greek was to share language, religion and Homer.  One people over a great distance bonded through the voice of their Aedos (Bards, and Poets).  Thought turned into words; into national pride and into power, through the awe of human “voice”.  Article marketing is but a mere shadow of this long forgotten art, but still as powerful, if not even more, with the velocity and advance of modern technology.

When building the foundations of an incredibly well written article, the “intention” is as important today as in the times of Simonides (Greek poet 556 BC - 468 BC).  Of what, does one write?  The intention of article marketing today should not be to promote one self and ones websites.  Visitors, backlinks, recognition of one’s self and websites are all “consequences” of the main objective or “intent”.  The main intention should always be, “quality”.  This does not merely mean that an article is well written, but that it states something original, something different and distinguishable from the rest.  An article of quality is more
than informative, more than simple expertise; an article of quality is inspired by the nine daughters of Mnemosyne (goddess of memory); the “Muses”.  An article of quality is one touched by the heart’s “passions.”

If the only intention when writing an article for future marketing is to promote or sell, then the article has already destroyed itself before even being written.  Those, who slept in the Roman Senate did so because there was no reason to listen, the arguments were well known and well overheard.  What makes a Roman senator listen, when he has heard it all?  Passion...  When the Muse has touched the very soul of the poet or statesman, when a link or a key word are no longer that mediocre intent,
but the deep emotional need to be heard is the intent, passion itself has become the intent.  Augustus Caesar, did not take Rome to war with Marcus Antonius and Cleopatra the VII of Egypt by concentrating on war itself and the advantages of war.  He took Rome to war with his intent set on fear and his heart on the passion for life.  The art of knowing where to direct attention is as old as the art of Rhetoric itself, Socrates tells us the tale of the Egyptian god Toth who invented the  written word, is this the origin of persuasion?  No matter, the important thing is that we learn how content should be written, “with the
direction of quality”, links, traffic, backlinks and recognition, are natural consequences.

To give voice on the fast paced cybernetic reality of electronic spider webs, it is necessary to choose wisely the point from which to broadcast.  If heroic tales of Troy in the Iliad or the humbling romantic adventures of the Odyssey were to be heard, they not only needed quality they needed an audience willing to listen.  Homer gave ethnic identity to a people with no homeland or ruler, and common gods to follow.  Homer offered an integral part of what it was to be Greek, he offered identity.  Article marketing can ask no less of its writers.  Any article must be placed in the campfires of its identifying warriors and the walkways of its identifying open markets.  Publishing an article means being able to use search engines well and with efficiency in order to place them in quality sites that “identify” with the “intent” of each article.  As an ode to the Spartan war march in Thermopolis would be unacceptable in the Temple of Asclepius (god of health), so would an artic le on meditation on a site about car tires.  The wisdom of where and when to voice is as essential as how to voice.

Due to the everlasting string of code and html aristocracy that rule the realm of VR, article marketing is becoming more and more intensely controlled than ever before.  But control is not new to the art of Rhetoric.  As early as the first bards, the need and the power of voice have been perfected over the millennia.  “Intent” is a simple matter of directing ones passion in an empathic way, inspiring “quality” itself.  If empathy is achieved through the art of passions, direction of the listeners experience will follow in a natural way.  Choosing the proper place to publish and article can be the wisest choice when article marketing as it will determine the most ultimate power of voice… “audience.”

Written in response to the explosion of really badly written articles on the internet. The owners of http://www.knowledge-finder.com hope this article will increase the quality of the online written word.

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