by © John Colanzi

We don’t pass around beliefs that tell us how great we are, or how abundant the world we live in truly is.

Even our fairy tales for children are designed to place false limits on their ambitions. Fly too close to the sun
and your wings will melt. Heaven help us if we’re labeled a dreamer.

Well the fact is, these limiting beliefs are outright B.S. One of those is the axiom that, “You can lead a horse to
water,but you can’t make him drink.”

That’s outright drivel, perpetuated by individuals who don’t have a clue how the real world works. If it were true there would be a lot of dead horses on every farm around the world.

Yes you can make a horse drink.

How do you get a horse to drink?

The same way you get a customer to buy your goods and services.

You make him thirsty. You make him want that water more than he’s ever wanted anything in his life.

Let Old Paint take a few licks of a salt lick and you’ll have to get out of his way, he’ll shove you out of the way
to get to that water. He’ll lap it up like a kitten with a fresh bowl of milk.

Copywriters know that. They make us thirsty for products and services we don’t need all the time. Our would economy fall apart in a heartbeat if we only bought what we needed.

They know that guys don’t just buy a car. Men are convinced they are buying that blonde standing next to the car.

Talk about making men thirsty.

Why do women buy all those romance novels?

Because they’re buying the dream of being with the pirate on the cover, or whatever bad guy they’re going to tame and make into a their personal hero.

Next time you’re writing your ad copy, think about making your prospects thirsty. How can you make them drool for your product?

Get those folks thirsty and get out of the way or they’ll run you over on the way to the water hole.

Yes you can lead a horse to water and with a little creative thinking you can make him drink.

Wishing You Success,
John Colanzi

About the Author:
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Copyright (c) John Colanzi
John Colanzi has been writing for the Internet for over 5 years.
He has taught hundreds of webmasters his step - by - step formula for building an online empire without
spending one cent in advertising. Grab a copy of "Confessions Of An Ezine Writer" and put
your business on the fast track.  Visit: Confessions Of An Ezine Writer

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